Objective
The campaign aims to increase LinkedIn engagement, Instagram profile visits, website clicks, and drive pre-orders ahead of the September release. Engagement data will help shape ongoing content and outreach strategies.
Execution
I created a detailed content calendar outlining biweekly posts to share key takeaways from the book, behind-the-scenes content, author blogs, and timely business insights. The strategy includes a mix of static and video content to build awareness and anticipation leading up to launch.
I am working closely with the author to script and produce short-form video content that ties into core themes from the book. These videos are designed to spark professional discussion and increase visibility across platforms.