Social Media Strategist & Marketing Professional

I help brands build community through strategic marketing, engaging content, and authentic storytelling.

Out for a walk with Bud the Boxer, supporting Angels of Assisi in Roanoke, VA.

I'm a social media and content strategist with over eight years of experience helping brands tell their stories, grow their audiences, and build meaningful connections. From luxury real estate marketing and agent branding to community-driven campaigns and events, I combine creative storytelling with data-driven strategy to create content that connects.

Current & Recent Projects

Luxury Real Estate Brokerage

Ongoing freelance marketing support for one of Scottsdale's premier luxury real estate brokerages, managing social media, email marketing, website updates, SEO, agent branding, and digital marketing initiatives that strengthen the firm's online presence.

Community Fundraiser & Event Marketing

Executed social media marketing and event promotion for an annual Roanoke nonprofit fundraiser, including content strategy, paid advertising, sponsor spotlights, on-site content creation, and campaign execution to maximize community engagement and event visibility.

Local Mental Health Practice

Developed and executed a social media strategy focused on increasing community awareness, strengthening brand messaging, and creating educational content that connects with current and prospective clients.

Local Electrical Contractor

Enhanced the company's online presence through website optimization, Google Business Profile management, Yelp setup, SEO improvements, and digital marketing recommendations designed to increase local visibility.

Selected Work & Campaigns

A collection of social media, email, and content campaigns designed to elevate brands, tell meaningful stories, and drive engagement across digital platforms.

April Fools' Campaign – Animal Shelter Collaboration

I launched a campaign teasing a rebrand as a dog modeling agency, followed by a partnership with a local animal shelter.

Instagram Growth Strategy for Silverleaf Realty

I leveraged Instagram to elevate Silverleaf Realty’s brand, attracting leads and receiving positive feedback from followers.

Video Commercial Campaign for Silverleaf Realty

I led Silverleaf Realty’s commercial ad from concept to launch, overseeing copy, coordination, and final delivery.

Marketing Former Pro Athletes During Scottsdale’s Premier Events

I marketed former pro athletes through new avenues to take advantage of Scottsdale’s key events in February of 2023.

Certifications

Key Skills and Expertise

Social Media

Specialized in developing strategies that boost engagement and grow audiences.

Email marketing

Experienced in creating targeted campaigns that increase brand visibility and results.

Web Content Management

Skilled in managing and optimizing web content to ensure brand consistency, user engagement, and a seamless digital experience.

Copywriting

Passionate about crafting compelling social media captions and engaging blog content that captures attention, drives engagement, and reflects the brand's voice.