I'm a marketing and social media professional with over seven years of experience helping brands grow through strategic digital marketing, compelling content, and community-focused storytelling. I work with clients across real estate, healthcare, hospitality, nonprofits, and small businesses, creating marketing strategies that build visibility, strengthen brands, and foster meaningful connections.
My experience spans social media management, email marketing, content creation, paid advertising, SEO, and event promotion. I enjoy blending creativity with strategy to create campaigns that not only look great but also drive engagement, generate leads, and support long-term business growth. Outside of marketing, I'm a certified 200-hour yoga instructor who is passionate about building community through wellness and authentic connection.
Current & Recent Projects
Luxury Real Estate Brokerage
Ongoing freelance marketing support for one of Scottsdale's premier luxury real estate brokerages, managing social media, email marketing, website updates, SEO, agent branding, and digital marketing initiatives that strengthen the firm's online presence.
Community Fundraiser & Event Marketing
Executed social media marketing and event promotion for an annual Roanoke nonprofit fundraiser, including content strategy, paid advertising, sponsor spotlights, on-site content creation, and campaign execution to maximize community engagement and event visibility.
Local Mental Health Practice
Developed and executed a social media strategy focused on increasing community awareness, strengthening brand messaging, and creating educational content that connects with current and prospective clients.
Local Electrical Contractor
Enhanced the company's online presence through website optimization, Google Business Profile management, Yelp setup, SEO improvements, and digital marketing recommendations designed to increase local visibility.
Selected Work & Campaigns
A collection of social media, email, and content campaigns designed to elevate brands, tell meaningful stories, and drive engagement across digital platforms.
Certifications
Key Skills and Expertise
Social Media
Specialized in developing strategies that boost engagement and grow audiences.
Email marketing
Experienced in creating targeted campaigns that increase brand visibility and results.
Web Content Management
Skilled in managing and optimizing web content to ensure brand consistency, user engagement, and a seamless digital experience.
Copywriting
Passionate about crafting compelling social media captions and engaging blog content that captures attention, drives engagement, and reflects the brand's voice.