Background
When I joined Silverleaf Realty in 2019, the company’s Instagram account had fewer than 2,000 followers. Given the significance of social media in the luxury real estate market, I identified Instagram as a key platform to grow brand visibility, engage potential clients, and establish Silverleaf Realty as a leading player in the industry. My primary goal was to cultivate a robust and engaged following within the luxury real estate community.
Growing a Vibrant Community of Over 8,000 Followers and Counting
Challenges
Low initial follower count: Less than 2,000 followers limited the reach of our content.
Lack of engagement: Our posts weren’t generating much interaction within the community.
Need for distinctive content: The real estate market on Instagram was saturated, so standing out required more creative and tailored content strategies.
Strategy
Increased Interaction with Local and Popular Accounts: I began actively engaging with other local businesses and popular real estate influencers. This helped build relationships, which in turn boosted our visibility in relevant circles.
Content Diversification: I revamped our content strategy to feature a mix of high-quality imagery, creative posts, and compelling captions that resonated with luxury buyers and investors. This included:
Unique listing showcases that highlighted the best features of each property.
Weekly story campaigns that used Instagram’s story features to engage our audience in real-time.
Collaborations with well-known real estate accounts on video content, which helped tap into new audiences.
Consistency in Posting: I introduced a consistent posting schedule to keep our audience engaged. The content was tailored to highlight our luxury listings, brand story, and community involvement.
Video Collaborations: Partnering with popular real estate influencers, I developed video collaborations that added a dynamic layer to our Instagram presence. These collaborations showcased properties in new and exciting ways, further establishing our brand's connection to luxury real estate.
Creative Video Partnership with Propertygrams
Results
Since implementing this strategy, I have grown Silverleaf Realty’s Instagram following from fewer than 2,000 followers to over 8,000. Additionally, the account now sees an average of 40,000 visits per month, significantly increasing our brand exposure and engagement within the luxury real estate community.
Key Takeaways
Engagement and Collaboration: Regular interaction with relevant accounts and strategic collaborations amplified our reach and built credibility within the industry.
Creative Content: A focus on engaging and visually compelling content helped us stand out in a competitive market.
Consistency: Maintaining a consistent and strategic posting schedule ensured we stayed top-of-mind for potential clients and industry partners.
This Instagram growth has significantly enhanced Silverleaf Realty's online presence, driving new business opportunities and strengthening our brand in the luxury real estate market.