Objective
Overview: To increase brand visibility for 5Points Creative by aligning with Mental Health Awareness Month through a creative, multi-channel campaign that highlights the importance of mindful breaks. The campaign positions 5PC as Roanoke’s go-to agency, one that listens and puts people first.
Campaign Title: “This Break is Brought to You by 5Points Creative”
Key Message: You deserve a break. Let 5Points Creative handle your marketing so you can focus on what matters most.
Click below to watch the calming ASMR video that inspired the campaign.
Tactics and Deliverables
To kick off the campaign, we launched an ASMR-inspired video that served as the creative centerpiece. The video featured calming visuals and messaging aligned with Mental Health Awareness Month and was boosted on Instagram for the entire month of May to drive profile visits and increase visibility.
We also curated a custom Spotify playlist titled 5PC Relax Mix, designed to help followers unwind and recharge. This playlist was promoted through static posts and stories, using peaceful visuals like mountains and rivers to reinforce the message: You deserve a break.
To bring the campaign into the local community, we created branded stickers featuring a QR code linking directly to the 5PC Relax Mix. I filmed and edited a video showing the stickers placed all over Roanoke, ending with a final placement at The Albemarle Coffeehouse. The video encouraged followers to grab a coffee and pick up a sticker, blending real-world interaction with digital engagement.
The campaign included a variety of creative social posts, including humorous “5PC Mantras,” a lighthearted Mother’s Day suggestion, and a behind-the-scenes look at how team members at 5Points Creative take breaks and decompress throughout the workday. We also spotlighted a campaign we developed for Blue Ridge Behavioral Health, highlighting our commitment to meaningful client work in the mental health space.
The campaign closed with a post recognizing local organizations that support mental health and uplift the Roanoke community, reinforcing 5PC’s role as a thoughtful, people-first agency rooted in the region it serves.
Goals & Outcomes
The primary goals of the campaign were to increase brand visibility for 5Points Creative, drive Instagram profile visits, boost engagement across social media platforms, and strengthen connections with the Roanoke community. Additional objectives included encouraging interaction through a sticker giveaway, increasing awareness of local mental health organizations, and positioning 5PC as a thoughtful, people-first agency. Campaign results are still in progress and will be shared once finalized.
