Objective
To create a compelling video commercial that highlights Silverleaf Realty's luxury listings and owner expertise, while generating new leads and increasing brand visibility.
Process
Concept Development & Script Writing
I began by brainstorming the concept, deciding to feature one of Silverleaf Realty’s owners as the face of the commercial. This personalized approach would enhance the credibility and relatability of the brand. I wrote a detailed script focusing on the unique selling points of our luxury listings, with a clear call to action that would direct viewers to learn more.
Backdrop Selection
Next, I meticulously reviewed top listings to select the perfect backdrop for the commercial. The goal was to showcase the aesthetic appeal of our properties while ensuring that the visuals aligned with the high-end branding of the company.
Collaboration with the Videographer
Working closely with a professional videographer, I coordinated the shoot and helped to provide creative direction throughout the process to ensure that the video’s style matched our brand identity and the message we wanted to convey.
Launch of YouTube Campaign
After finalizing the video, I led Silverleaf Realty’s first YouTube campaign. Using my knowledge of video marketing and audience targeting, I created ad copy and visuals that highlighted the commercial, connecting it to our broader digital strategy.
Lead Capture with Landing Page
To convert video views into actionable leads, I developed a dedicated landing page that captured viewer information. The landing page complemented the video, with consistent messaging and a user-friendly layout designed to optimize conversions.
Silverleaf Realty's YouTube Channel: Growing to 577 Subscribers and Counting!
Results
The video reached over 40,000 views within the campaign's duration.
We saw a notable increase in unique web visits to the landing page, translating into a significant rise in lead generation.
This campaign exemplifies my ability to take a creative vision from concept to execution while driving tangible business results. By combining strategic content creation with digital marketing tactics, I successfully expanded our brand's reach and strengthened our lead pipeline.
